“Discover Central Europe” B2C data driven online marketing campaign in the USA and Canada II

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The aim of this tender is to provide all services related to the preparation, implementation and subsequent evaluation of a destination campaign with measurable objectives for the Discover Central Europe group (Hungary, Poland, Czechia, and Slovakia) on the US market and Canadian markets. The campaign’s goal is: • Increase awareness of Central Europe as a connected, multi-country destination during pre Christmas season • Generate engagement with travel-interested audiences in the U.S. and Canada during pre-Christmas season. • Drive consideration and intent for future travel. • Ensure equal visibility and representation of Poland, Czechia, Slovakia, and Hungary